During my 12 weeks studying at Brainstation, we were tasked with the challenge of creating a full end-to-end digital marketing campaign for a travel company that has been impacted by the COVID-19 pandemic. I chose to develop a campaign for WestJet as I feel I can relate to their brand. Pre-pandemic, I loved to travel and can’t wait to plan my next adventure. Introducing the “Reimagine. Rediscover. Reconnect.” campaign.

Reimagine. Rediscover. Reconnect: Hero Video Content Mockup