During my time studying at BrainStation, we had the opportunity to work on a 24-hour industry hackathon with a corporate partner, McDonald’s Canada.
The product our team created was McDelight, an app feature that allows the customer to collect points with each purchase that contributes to free items that users can either redeem or “share” with their friends.
I was tasked with building a campaign to market this new app feature, introducing the “Share the Lovin,” campaign. Included below is a snapshot of the visuals and channels designed and selected for this campaign.
