During my time studying at BrainStation, we were tasked with creating a digital marketing campaign focused exclusively on search. Using Organic and Paid search, improve the search visibility of Patagonia’s Men’s & Women’s Rain Jackets. In addition to this request, the campaign must align and reflect Patagonia’s mission statement, “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.” Introducing the “No Rain Checks.” campaign. See below a snapshot of the design of this campaign.